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The rise of social media has changed the way we view brands and businesses, so much so that individual people, in and of themselves, are considered brands. They curate their feeds, publish books, or produce video content that shares their views, along with their actual brands, to the world. At this point, we have started to value the face behind a brand or business as much as we value their products.

If you’re an aspiring entrepreneur it’s more important than ever to create a personal online brand to establish yourself as an industry leader and influencer. How? Mostly through self-promotion.

Create Relevant Content

To build your personal brand, and ultimately your company, you first have to label yourself as a “thought leader.” What this means is that you contribute a unique and insightful outlook on popular topics. If you’re unsure of what’s trending in your respective industry, research popular hashtags, articles, and look up industry news.

Once you have a topic, create a piece of content, such as an article, podcast, or video. Then, share it on social media platforms such as LinkedIn, Twitter, and Facebook and use relevant popular hashtags so that it can be seen by a large audience of interested people.

Develop a Brand Narrative

Some of the most consumer-favored products are the main characters in a story that the brand owner has weaved. A brand or product’s story is often what connects it to an audience. It gives consumers something to hold onto and helps them feel more attached. When creating your personal brand, think about what sets you apart from others. Then, use that uniqueness and share your story through social media platforms.

Craft a Memorable Message

Many social influencers have their own merchandise emblazoned with the message they relate to their audience. Having a message, catch phrase, or unique anthem makes you memorable, while also acting as a sort of elevator pitch. It should immediately let someone know what you do or what you value.

Most importantly, when creating a space for yourself online, remember that consistency is key. One article here or there will not make you stand out, but regular and insightful pieces on trending topics will. Additionally, staying “on brand” is just as important. Once you create a message, it’s important to stick to it and have it be your guiding principle when making business decisions or communicating with your audience. Without consistency, any effort to build a personal brand is wasted effort and will not help grow your business.