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Identifying the right strategies to market your business is vital to your success. Without knowing the right marketing techniques to fuel your growth and return a profit, it’s likely your business may be unable to stay afloat. No matter what your budget may be there are marketing strategies you can do today that will reach more customers without breaking the bank. Here are the top 5 modern marketing strategies that are proven to work:

Social Media

It’s no surprise especially in today’s age that there are advantages of using social media for marketing. It’s a free and effective method that serves as a way to reach your target audience and spread brand awareness on a global scale.

A few things to keep in mind when marketing your business on social media:

  • Be authentic
  • Post your products
  • Create compelling images & videos
  • Share your story
  • Build relationships

Email Marketing

The average person checks their email multiple times a day, which makes it a fantastic marketing strategy. Collect the emails of your target audience by hosting surveys, providing opt-in newsletters, holding a giveaway and then start an email sequence. Be authentic and transparent in your email marketing campaign and always end it with a call to action.

Affiliate Marketing & Influencers

Introducing an affiliate program is a powerful marketing strategy. With so many influencers making their mark and influencing their community to shop their favorite products, its no wonder this new age marketing strategy provides massive growth for businesses big and small. Essentially, an influencer will help market your products in exchange for either free products or a percentage of every sale they drive.


There are so many benefits to having a blog for your business. Blogging is a way to share your products or services through a publishing format that allows you to instantly and immediately reach massive audiences.

Here are the top benefits of blogging:

  • Helps drive traffic to your website
  • Converts traffic into leads
  • Helps establish authority
  • Drives long-term results


SEO stands for search engine optimization. It’s the process of increasing the quality and quantity of your website traffic by increasing the visibility of your website to users through a search engine. SEO excludes direct traffic visitors and paid ad placement. If your budget allows, there are many companies willing to take on this form of marketing for you.

In addition to these top tips, it’s very important to know your target audience, research your competitors and create SMART marketing goals to effectively execute your marketing strategy.